Beyonce teamed up with Tina Knowles (the creative wardrobe mind behind Destiny's Child) to create a hip-haute fashion house.
The collaboration was inspired by Tina's mother, the late Agnes Dereon (Soul), a skilled seamstress who made woman's clothing for private clients.
Ms. Dereon's artistic spirit inaugurated three generations of stylish women and continues to inspire countless others today.
Tina Knowles (Couture) is the visionary creator of trend breaking style mixed with pure attitude. Based on her experience as a designer and stylist to the stars, she brings excitement, creativity and flare to the line. Beyonce Knowles (Kick) serves as the muse for the line.
Her sense of style is unmatched and her chameleon-like take on fashion is ever changing and flawless. She is the new generation of self-expression and confidence...an icon in the making.
The young contemporary women's line features ready-to-wear, casual sportswear, and denim offerings, as well as furs, handbags and footwear. The mission of these fashions is to fuse celebrity power and design artistry into a brand of global importance... a house of aspiration and inspiration...where entertainment and fashion merge seamlessly.
The House of Dereon - Couture. Kick. Soul
www.houseofdereon.com
